Use These 3 Things to Get Great Results on Facebook
If you’re a junk removal business owner or contractor running Facebook ads, one of the most effective strategies you can use right now is video content. Over the last few months, we’ve seen tremendous results with video, and it’s an area that most competitors aren’t leveraging.
Many businesses running Facebook ads rely on simple tactics like:
- Before-and-after photos
Branding images - Pictures of trucks, trailers, or their team
While these approaches can work, they don’t create the personal connection that video does. Video allows you to showcase your team, explain what you do, and build trust with potential customers—all in just a few minutes.
Why Video Works
Video content doesn’t need to be complicated or time-consuming. A short 2–5 minute clip can outperform static images because it:
- Shows who your team is and what your business is about
- Demonstrates your process in action
- Builds trust with customers who want to know who they’re working with
Even a simple setup with a phone or camera can get the job done.
- What to Include in Your Video
Here’s a straightforward structure for a junk removal video:
- Introduce Yourself and Your Business
Example:
“Hey, this is Blake from Top Dog Junk Removal. If you’re in [your service area], I wanted to let you know about our business and a special $20-off offer for the next few weeks.” - Explain Your Service
Give a quick overview of how your process works. For example:- How you charge (e.g., based on truck space)
- What services do you offer
- How you handle estimates
- Show Your Work
Include clips of your team in action—removing items, loading trucks, or clearing a space. Most people don’t know how junk removal works, so this is your chance to educate them. - Call to Action
End the video with a clear instruction:- “Click the button below to send us a message.”
- “Call us today to schedule your free estimate.”
- Mention your offer again, e.g., “Save $20 on your next junk removal job.”
Tips for Success
- Smile and be personable: Let potential customers see who they’re working with.
- Keep it short: Videos don’t need to be long. A few short clips can be stitched together to create a compelling message.
- Get comfortable on camera: Don’t worry about being perfect. Most competitors aren’t using video at all, so even a simple clip will give you an advantage.
- Repurpose your content: Use the same video across Facebook, Instagram, TikTok, and YouTube for maximum reach.
Next Steps
Once your video is ready, make sure you’re following up with leads promptly and engaging them professionally. In future posts, we’ll cover strategies for converting those Facebook leads into qualified, ready-to-book customers, filtering out tire-kickers, and improving your closing rate.
In the meantime, check out the scripts linked in the description to get started. Spending just 5–10 minutes to record a few videos can give your Facebook ads a significant edge and help your business stand out from the competition.
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Final Thoughts
Facebook leads are only as valuable as the process you have in place to handle them. By responding quickly, personalizing messages, asking the right questions, sending reminders, and following up, you can significantly increase your closing rate.
Implementing these five steps will improve your booking numbers, reduce frustration with Facebook ads, and help your business grow.