The Key to Making Money With Facebook Ads and Organic Posts
If you’re not using videos in your Facebook ads yet, now is the time to start. We’ve recently shifted to short, selfie-style videos—about 30 seconds—combined with b-roll clips showing our team at work. This could be anything from interacting with customers to moving items around a home.
The results have been significant. Videos allow you to connect with your audience on a personal level, showing them exactly what you do. Whether you’re in junk removal, contracting, or another service-based business, this transparency builds trust and helps potential customers understand the value you provide.
For those already running Facebook ads—or thinking about it—take the time to create a quick selfie video and combine it with some b-roll footage. This approach can:
Increase engagement with your audience
Build trust by showcasing your work
Improve your
closing rates
Reduce unnecessary calls from people who aren’t a good fit
- Even a short, simple video can make a big difference. By showing real results and giving potential customers a behind-the-scenes look at your service, you can make your Facebook ads and organic posts more effective and profitable.
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Final Thoughts
Jacob Espinosa’s story shows what’s possible when a business is built intentionally. Junk removal wasn’t the end goal—it was the vehicle.
By treating his company as an asset, networking strategically, and staying open to opportunity, Jacob created an exit that funded his next chapter. For business owners wondering what comes next, his journey offers a clear lesson: the way you build today determines the options you have tomorrow.